With so many titles available across diverse content platforms, it’s becoming increasingly difficult to choose what to watch. According to Nielsen, PwC, and SWNSdigital, Netflix alone added 104 new movies and 53 new TV series in March 2023, with over 6479 monthly updates to its US library. With 599 “new” series launched in 2022, the plethora of options can be overwhelming.

As a result, the average person spends 22 minutes searching for something to watch, according to a recent survey. This leads to universal market inefficiencies that stem from ineffective algorithms, platform-specific issues, confusing UX/UI, and random and unreliable social recommendations.

So who can you trust to inform your viewing decisions? Meet REELAY, a vertical social network for content centered around the interests of hyper-specific communities. Our platform offers a personalized and curated experience for users who are looking for content recommendations tailored to their unique preferences. But don’t ask us- check out our own platform-native “stars” with millions of reach on general platforms.

I’m super proud of our team, with talented individuals like Greg Shafiro as CTO, who manages a team of 25 FTE offshore and immigrated from Odessa, Ukraine. Dave Gwozdz, employee #6 at DoubleClick (acquired by Google) and CEO at mOcean (acquired by Pubmatic). Gardenia Cucci, counsel to several private equity funds and family office investors, and finally, Scott Carlin, former President of HBO Domestic Television, who has licensed over $3 billion of content at HBO and Warner Bros. Television.

Our goal is to make it easier for you to find the content you want to watch, without wasting hours scrolling through endless options. We believe that by providing personalized and curated recommendations, we can help you save time and enjoy more of what you love by offering a focused and streamlined approach to content discovery. Our platform is designed to be easy to use and understand, with clear categories and personalized suggestions. By joining our community, you’ll be able to connect with like-minded individuals who share your interests and discover new titles that you may have missed otherwise.

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