Sometime I am asked where I get ideas, and how I choose to work on them.

I am not one to pile on. Once the cause or fashion or tech is clearly working, it’s easy and fun to say “me too.”, but I don’t. I don’t have the time or the resources. This might be shorthand for the private equity or even VC business these days, where thing that show some traction get overfunded. But things looking for product-market fit go starve.

It’s ok.

Seth Godin nailed it when he said “More rare, more vulnerable and more important is to decide to show up in the lonely zone. When it might not work. When the originator really needs your support. When speaking up, donating or simply showing up feels like a risk or a waste.“

Now, that’s a place I like to get involved.